Days of Dani takes on Podcasting!

This week I wanted to switch things up and create a podcast talking about social media marketing strategy and social media advertising. This was a fun experience, as I learned a lot about social media marketing and the importance of creating your strategy plan. I also learned a lot about the steps to making your marketing plan that includes identifying your target market and creating your persona, conducting a social media audit, establishing goals, objectives, and metrics, determining resources, roles, and responsibilities, establishing a tone of voice, selecting a platform, creating and optimizing social media networks, creating a distribution and content strategy, creating a social media content calendar and schedule posts, and finally tracking, analyzing, and tune. Out of all of those steps, I focused on identifying a target market and creating a persona, establishing goals, objectives, and metrics, and selecting a platform because I found those to be important in a marketing strategy. I attached my podcast to the blog this week so you all could tune in and see in more detail about social media marketing strategies and the steps that are involved! 

https://celt.indiana.edu/labs/studio/podcasting.html 

I hope you have a great rest of your week! 

Days of Dani Podcast:

Social Media Marketing and Social Media Advertising

https://mcdn.podbean.com/mf/web/azj9kw/Days_of_Dani8s3j7.m4a